Charity SEO - Search Engine Optimisation

Does your charity website need to improve its visibility in the search engine results pages (SERPS) in order to help your drive relevant traffic to your charity website?

It is essential that your charity site is appearing high in the search engines for your industry’s core keyword terms or else you inevitably will prevent your site being seen by your target audience. Charity SEO (Search Engine Optimisation) is a very cost-effective way to improve rankings in the long run, resulting in a steady stream of relevant visitors to your site from engines such as Google, Yahoo and Bing.

Esseoh is offering (for a limited period only!) a free on-site charity SEO audit. If your charity site is in need of a freshen up, or you are concerned that your rankings are not what they should be then why not ask us to take a look for free? Good on-site SEO form the foundations to a good charity SEO campaign.

It is very important that you choose the correct SEO company. Many companies use under-hand techniques in order to try and trick the search engines (black hat techniques). Not only could this have a negative effect on your rankings, but it could results in the whole site being blacklisted from the engines.

Esseoh will start by looking at the site structure and content architecture, look at competitor performance, analyse traffic statistics and undertake extensive keyword research; enabling us to formulate a structured plan of the best keywords to target on the most relevant pages.

We also make a concerted effort to not only please the search engines, but also to please the target audience in terms of the content they see and the usability of the site. We have seen numerous charity sites that have been SEO’d excessively, creating site that isn’t user-friendly and just looks unnatural. As the search engines algorithms become wiser and more advanced there is less and less need to SEO sites in a spammy, and un-human friendly way.

We will make sure that all charity SEO work will be done in conjunction with any ongoing charity Pay Per Click, social media or email marketing efforts.