What is Google Onebox?

Google onebox is just a portion of real estate that occupies the top of google search engine results page and can be anything from news, weather, images or more importantly products (you can see an example above). Onebox is for everyone and anyone who is selling a product. Onebox is not a comparison engine, but enables you still to get to the top of google without paying a fee. If you can get into google onebox for a highly competitive term and appear at the top of the organic listings you will be saving yourself a huge amount of money relevant to your competitor who is selling the same product via Pay-Per-Click advertising (PPC).

Google have experimented quite a bit with onebox of the last few years and we certainly believe that this feature will continue to become more prevalent. If you can understand exactly how your customers search for your products using tools such as google analytics, then you can properly optimise your google base feed and make sure you appear in google Onebox right at the end of the purchasing cycle.

If you would like to find out anymore about google Onebox or Google Base Feed optimisation please don’t hesitate to get in contact.